Inspired by building meaningful brands.

Brand Management Integrated Marketing Digital Content Creation

Brand Marketing

I ensure brands feel cohesive with a clear, consumer driven identity, using brand strategy that is rooted in insights & fueled by creativity to spread awareness and push sales.

Digital Content Creation

Using both static and video assets, I support every brand’s digital presence with a balanced content mix that appeals specifically to each platform - both through paid & organic.

Paid Ad Strategy

From creative development to media buying, I manage full funnel paid strategies that optimize media placements on every channel - Meta, Google, and Streaming TV.

Social Media Strategy

By creating meaningful content pillars, applying trending content, and finding unique ways for brands to stand out, I cultivate community following through social platforms.

Brand Partnerships

I identify partners & ambassadors with strong brand fit then develop terms that benefit beyond basic digital channels, effortlessly getting brands in front of new consumers.

Event Management

Whether for community engagement, product sampling, or general brand awareness, I will place your brand at owned or partner events with integrated social media coordination.

In search of the perfect balance between intellectually stimulating and creatively inspiring.

Professional Experience

Botanic Tonics - feel free tonics
Feb 2025 - Current: Associate Brand Manager
Feb 2024 - Feb 2025: Marketing Coordinator (Growth & Brand)

CloudKitchens
Jul 2023 - Feb 2024: Junior Marketing Manager (L3)
Jan 2023 - Jul 2023: Marketing Specialist (L2)
Jul 2022 - Jan 2023: Marketing Coordinator (L1)
Feb 2022 - Jul 2022: Sales Development Representative

SimpleShots - Alcohol Start-up
Oct 2021 - Current: Co-Founder (manage all things operations and marketing)

Freelance Clients
M Loves M Blog
Rossignol 1634 Niche Fragrance

Internships
Summer 2019: Leo Burnett (Ad Accounts: Samsung & Wing Stop)

Skills
Facebook Ads Manager, Google Ads Manager/Editor, TikTok Ads Manager, Hubspot, MessageBird, Google Sheets/Slides, Film Photography, Digital Photography, Ad Script Copy Writing, Excel/Powerpoint, Brand Development, Content Creation, Project Management

Education

I graduated with honors from Brown University with a major in business & entrepreneurship and a minor in visual art. My studies focused on marketing & sociology with a hint of photography, graphic design, & apparel design. To complete my honors degree, I conducted primary research and wrote a thesis on the emotional impact of athletic clothing advertising on female college athletes.

B.A., Business and Entrepreneurship

2016-2020

Brown University Volleyball, Senior Captain

2016 – 2020

Minor, Visual Art