feel free

From creative briefs to campaign strategies, I have managed digital paid performance marketing to support 60% sales growth YOY (2024).

I manage a $2M yearly budget across platforms (Meta, Google, TikTok, Connected TV, Amazon) to generate close to $10M in conversion value (last click) and $30M in conversion value (total attribution) per year. In addition to content for all paid channels, I also manage media buying with an external agency, working a balance between e-com performance based ads and broad brand awareness campaigns that support our retail first sales goals.

Through secondary consumer insights research and primary brand awareness research, I have developed brand strategy that guides consumer first creative campaigns.

Starting with the business problem, I consistently push brand marketing to create broad solutions through every marketing lever and deliverable. We effectively find the creative way in with strong business reasoning that supports every marketing decision.

Any strong marketing requires brand partnerships that build trust with consumers and spread brand awareness. At Botanic Tonics, I have managed numerous brand ambassador deals (Blair O’Neal, Jeff Dye, Brisa Hennessy), developed and implemented key podcast placements (Calm Down with Charissa Thompson, Howie Mandel, Stiff Socks with Trevor Wallace, Off the Vine with Kaitlyn Bristowe), and curated brand partnerships with Alterra Mountain Resorts and Fellini Cafe NYC, resulting in strong event marketing opportunities and extended social reach.

Whether it be local community style events, nationwide event opportunities, owned events, or classic guerrilla sampling, I have managed it all for Botanic Tonics. I have scaled our yearly event calendar from 2 events per year to 24 events per year, allowing the brand to sample product and get in front of new consumers on a monthly basis.

In addition to one-off events, I have developed key partnerships with Alterra Mountain Resorts and Daybreaker, consistently placing our product in front of highly aligned consumers, extending our reach through collaborative social posts, and helping to build consumer trust through brands people know and love.

From strategy development to execution, I manage weekly marketing emails, automated lifecycle email flows, website SEO, and blogs, ensuring our brand stays relevant and present in consumer’s every day lives.

By tapping into key content pillars, managing copywriting and design, and building audiences and flows, I ensure the marketing team produces a continuous flow of content that is both meaningful to consumers and effective for key marketing KPIs.