SimpleShots
Co-founded SimpleShots at the end of 2020 with a vision to create a healthier drinking option that is lower in calories and made with real ingredients as opposed to artificial flavorings. Fast forward to 2025 and we have generated $550k in seed funding, developed our product, managed multiple production runs, started selling in Georgia and California, and created an e-commerce strategy through organic, paid social, (@simpleshotsbev), and our DTC website, simpleshots.com. After substantial proof of concept work, we are launching our first major retail partnership with Pavilions (a Safeway subsidiary), entering 28 top tier grocery stores.
Social Media Management
Created and maintain the SimpleShots Instagram & TikTok feed to help promote an organic following through lifestyle content that represents a balanced lifestyle. We appeal to current trends, focus on founder driven content as a primary pillar, and reference community engagement when possible.
Manage paid ads optimized for website purchases using add to cart as the conversion
Generating add to carts at a price point of $3.30 on avg (industry average is between $7-$8)
Instagram / TikTok
@simpleshotsbev
Infomercials
Website Development & Continued Optimization
Product & Lifestyle Photography
